From Sarah, With Joy

*Poet * Author * Wanderluster*

Monday, February 4, 2013

Marketing Lessons from Doritos and the Superbowl

Just some quick thoughts.

This year what stood out to me was Doritos.

Not only were their commercials the most hilarious, they were fan-made. This means Doritos scored in two ways: They put less effort into the commercials and got more out of them. The fans were involved and excited and willing participants. That's a recipe for success right there.

So how do writers follow this lesson? What about putting together an anthology? Hosting a contest of posters and paintings and fanvids based on your book?

Do you think this would work? What are your ideas?

Sarah Allen


  1. Hmmm interesting thoughts an application. Are you going to try any? I'll look forward to how you implement this!

  2. I didn't realize they were fan-made! That's pretty cool! Though overall, I was kinda unimpressed with the commercials this year.

    I think putting together an anthology would be really fun! And you would get to be in a book with other authors and share a similar experience.

  3. Loved this one. I wonder which of the commercials will get the most votes.

  4. makes me think of bloggers that have other bloggers do guest posts for them all the time

  5. About the only thing that I've done with my book in regards to this was when I was getting to the final scene (took place in a restaurant) and I was running out of ideas for what to have the main characters eat.

    I ran a contest on my blog and on Facebook asking for suggestions. The prize for having their suggestion chosen was to be written in as a very minor character in the final scene.

    One declined and one accepted the prize.

  6. Hard to say. I've seen some authors offer prizes or giveaways that include naming a character in a future book or even coming up with a way a villain meets their end. I would be hesitant to offer these personally. Last thing an author needs is to have someone come back later and complain about your use of possibly copyrighted or trademarked content. Like having someone recommend the name Kegan and they die valiantly by pushing their friend out of the way and taking a shot instead. Only to find out later that its from some obscure movie like Krull.

    I am of the mindset that fan-fiction, cosplay, and other forms of art and creation based upon my original work serve to increase it's popularity. There are a lot of authors that don't agree and see it as violating their copyrights and trademarks.

    It's an interesting question you propose.


I absolutely love hearing from you! Thank you so, so much for your thoughts and comments, they really do make my day. Consider yourself awesome. Also, I do my best to respond to every comment within 24 hours, so I invite you to come back and continue the conversation :)

To have weekly posts delivered to your inbox, just sign up here!

Related Posts Plugin for WordPress, Blogger...