Monday, November 5, 2012
3 Things That Would Make Me Buy Your Book
Twitter and Facebook and every other social media platform is full of people shouting LOOK AT ME LOOK AT ME BUY MY BOOK HERE! I definitely understand the sentiment--we all have this dream and we are all doing everything we possibly know to do in order to achieve it. But has that arm waving look over here strategy ever worked?
So I tried to think about this: what would actually make me seriously consider spending my hard-earned money on the book of one of my Twitter/Facebook/Goodreads friends? What strategies would actually work on me as a buyer? I came up with three.
1. Proof of Goodness: If I already know you are a good, entertaining and interesting writer because I read your blog and your tweets, I am more likely to consider buying your book. This has definitely happened several times, where I buy a book purely based on a writers blog. So what does this mean for us on the writers side? It means pay attention to your social media accounts, if you have them. Be yourself, your best self, on Twitter and Facebook and your blog. Provide content as informative and entertaining as you can.
Another way proof of goodness might work is if you prove to me I would like the actual book. For example, if you post a quote from it that totally grabs my attention, or if I come across your summary and can't stop thinking about it. On the other hand, if you bombard me with quotes and summaries I'm probably not even going to read them. So put it out there where people can see it, but then act genuinely and naturally with the virtual community and they will find it themselves. That's much more satisfying for a reader.
2. Reciprocation: This may sound a bit scratch-my-back-I'll-scratch-yours, and maybe it is. But what I mean is that if someone leaves a nice comment on my blog or video, mentions me in a post or writes a nice review, I will basically always try to reciprocate. At the very least I smile while I check out their blog and twitter feed, which probably has the eye-catching book summary I was talking about. I've been turned into a life-long fan of certain writers because they were incredible enough to offer to read my work. That's kind of a major deal, and I'm not saying you should offer chocolate and critiques to every blogger you find (I prefer white chocolate, btw). What I am saying is that kind words--a blog comment, a personal and sincere twitter mention, a review, a YouTube conversation--can go a long, long way.
3. Continued Correspondence: I guess this one boils down to determination and staying power. What I mean is this: I've found many, many good writer/bloggers out there that just don't seem to fit my taste on first impression. I enjoy their blog, their book blurb looks good, they occasionally tweet me or comment on the blog, but they are enough outside my genre or my first taste that it just doesn't translate into me really thinking about buying their book. But then a few weeks or months go buy of me continually enjoying their blog or videos, a few more tweets, something like that, and their name starts to stick in my head. Then the next time I'm at the book store I think of it and actually hold their book in my hands. And having their name in your head and holding their book can be a powerful incentive. So don't drop any bridges. Keep talking, keep corresponding, you never know when it will translate into a new fan.
I hope this helped. These are just the things that have brought me from a casual social media observer to an actual book buyer. What about you? Have you ever bought a blogger/twitter friends book, and if so, what made you shell the dough?