But here's the thing. As awesome as blogging is, when you really look at it, the blogging community is a bit incestuous. We join a group and basically blog for each other. Only certain people read blogs (usually other bloggers) and unless your some mega celeb blogger or something, you don't get huge numbers of visitors outside that circle.
There's nothing necessarily wrong with that, either, unless you're trying to use your blog to market a book. Sure you reach your blog niche of awesome people, but even if every single blog follower bought your book, most of us couldn't live on that. So what do you do? How do you break out of the awesome but incestuous blog circle?
- Social Media: While the whole incestuous problem can sort of be applied to social media as well, its a larger incestuous circle and can still help. Especially the big sites like Facebook and Twitter and Google+ and now Pinterest. It's a good option, because it's fun and free, but still, only a small percentage of book sales actually come from social media sites, so try using other sources too.
- Magazine ads: Relevant magazines, of course, Writers Digest or New York Times. Go specific too, like Elle for romance or maybe tech magazines for sci-fi.
- Publicists: No reason to go crazy on this, but a wisely chosen smart publicist can help get you interviews and spotlight time. Could end up being exactly the boost you need.
- Unique to Your Book: If your book is set in a zoo, find zoo or wildlife communities online, take out adds in zoo magazines, see if zoo's will carry your book in their gift shops. Find what is unique to your book and form a marketing campaign around those special things.
- Shoulders of Giants: If possible, getting some big-time sponsorship can definitely help. If someone big reads and likes your book, even a casual mention on one of their big-time social media presences can have big results.
What do you think? Any other ways to take your book and blog to a broader audience than the niche blogging community?
(Last year: B is for Bowie)