Monday, April 16, 2012
N is for Niche Market
So, niche readership. Once you've found yours, you can go from there. Find out where your target audience spends its time and focus your resources on those areas. For example, if your target audience is women in their 30's and 40's, you're probably going to want to go for ads more in Elle than in Petersen's Hunting. You can use sites like Alexa.org to find out what sites your demographic is visiting and spend your time there. Find the Facebook pages and groups that cater to your type of reader and spend time there too. Once you find your niche, it's easier to be creative and spread the word.
The hard part, for me at least, is figuring out your particular niche market. Sometimes it's fairly clear. For example if you're writing a high school romance, then your target audience is teenage girls, and if it's a political thriller, then probably men age 30-50. Maybe I'm just too close to my own book and can't get objective, but I'm having a bit of trouble defining my target audience.
See, okay. My MC is a 40 year old man named George who takes care of his teenage niece, which makes basing my target audience on my MC sort of confusing. But there is a romance strain throughout the book as well, which might narrow the audience down to women age 30-50, as well as a paranormal thread as well, which might narrow it down even further. Does that sound about right? Even thought my main character is a middle-aged man, my target audience is probably 25-50 year old women who like a bit of fantasy. I'm hoping to be able to chat about this with my beta readers pretty soon which is probably be the most helpful thing one can do in terms of determining target audience, but again, that sound right?
That means, even though my book is absolutely nothing like Twilight, I might do well to spend a bit of time talking to the readers of TwilightMoms. Find sites where moms spend a lot of time.
What about you? What is the target audience for your book, and what are some ideas for finding it?