One of my favorite concepts, for marketing and in general, is efficiency. I feel a sense of satisfaction when I know I'm using my ideas and efforts to their greatest advantage. So when we spend a good chunk of time brainstorming and crafting our top blog posts, I think its a good idea to get as much from those posts as we can. With that in mind, here are 4 ways we can reuse and recycle our best blog posts.
1. Blog to Book: If you've been blogging for a while and have a loyal following, a blog to book might not be a bad idea. I haven't looked into doing this too much myself, and it will be a while before I'm ready to take on a project like this, but this does the double duty of making more use from your blog posts and also adding a new book to your portfolio. I know the key here is to have a careful balance of recycled blog posts and fresh, new material that makes the book worth buying for your long-time followers. But with effort and a good-sized and good-quality backlog, you could make this work.
2. Readwave: This is a new site, and one I've only come across recently. But I've really liked what I've seen so far, and the concept is pretty cool. The idea at Readwave is to provide a feed of articles and stories that take less than five minutes to read (less than 800 words). The content ranges from articles on Indian women to funny stories about pets. If you have well-written and short blog posts, which many of them should be anyway, this might be a good place to put them to get some fresh eyes. I've just started, and have two posts up myself.
3. Inkpageant: At one time I used to put a good portion of my blog posts on InkPageant, and I'm going to start doing that again. This site is also aimed at providing a feed of the best quality blog posts, but it is specifically aimed at writers and the feed is links to the blog posts themselves, rather than republished posts. But this is an easy resource to take advantage of, so why not, right?
4. Image Covers: With modern communication becoming so image based, it might be to your advantage to create blog post posters, almost like magazine covers, and upload them to social media. For example, I did this with a blog post I did a long time ago, and this was the result:
PicMonkey. This can be a good way to revive some of your oldies-but-goodies that have been gathering dust in the archives.
So what do you think? Can you think of other tools or ways for us to reuse and repurpose our best blog posts?