Monday, December 9, 2013
Is Blogging Stuck in a Loop?
I love blogging. Adore it. I especially love the generous, supportive and intelligent people in the blogging community. I have learned more from the blogging community about the publishing industry than anywhere else. I've made tighter connections here on this blog than I have anywhere else online, and every time one of you amazing people leave a comment, I smile and my day gets a little brighter. I plan on being around the blogosphere for a long time to come, whether you want me or not.
That being said, its no secret that blogging in general has been in a bit of a steady decline in popularity almost since I started. But I think that maybe, from my perspective, blogging has reached its sort of plateau. The serious bloggers still around are staying, and the drop in blog readership has leveled out. I could be totally wrong, that's just my perspective, and who knows what will happen to blogging in the future.
All that's not really my concern, though. I don't care if blogging is no longer the most popular social media outlet around, I love it anyway. The thing I've been thinking about lately--and I'm going to be totally honest here--is that as I've been doing my reading, as fun and enlightening as each post is, I'm seeing the same topics discussed over and over again. This isn't necessarily a bad thing. Hearing important advice in new and fresh ways, repeatedly, is how we learn. The key lessons need to be repeated. The danger--the thing I'm worried about--is that I feel myself getting repetitive.
This isn't just a case of hearing similar lessons from various bloggers. I know it's just a function of being around the blogosphere for a while, but I'm more and more frequently at a loss for intriguing and useful topics that I haven't discussed already.
I want this blog to grow and evolve. That is important to me. I want to be as informational and entertaining as possible. What I've been thinking about lately is how to do that. How to keep this blog from getting stuck in a loop, as it were.
The way I see it, there are two main categories of blogs that I personally find interesting. The first is on the more business, informative side. Examples of this type of blog would be The Business Rusch by Kristine Rusch or Anne R. Allen's blog. Both these fabulous ladies have incredibly valuable insight and inside info and experience in the industry. The second category is a more personal, humor-focused style. Two ladies that have found pretty wild success with this are The Bloggess, Jenny Lawson and Allie Brosch of Hyperbole and a Half.
I would love this blog to be equally enjoyable and informative as these ladies' blogs, but the thing is, I am way behind Kristine and Anne in intelligence, experience, and insight and am nowhere near as hilarious and witty as Jenny and Allie. I am doing my best to take lessons from these wonderful ladies, and all of you other amazing bloggers, but as the indomitable Walt Disney said, you can't beat pigs with pigs. These ladies do what they do brilliantly, and nobody can do what they do in the same way. I need to evolve in my own way, continue finding my own voice and niche.
All this is a rambly and round-about way of asking for your input. Do you agree that bloggers need to evolve to avoid being stuck in a rut? What do you believe is the best way for them to do it?
And also, what other examples can you give me of bloggers who have succeeded in evolving their voice and niche in this new world of blogging?