Friday, August 5, 2011
Weekend Marketing for Writers
So its Friday again. That wonderful day when we get off work and have a couple days before we have to go back. We get to rest and hopefully have a bit of fun. But here's the thing: statistics make it pretty clear that social media takes a dip on the weekends. The best days for blog visitors and YouTube views are Tuesday and Wednesday. I'm assuming this is because (normal) people take a break from their computers and get out and do stuff.
So for obsessive people like me who read way too much into one days statistics, how can we make weekends valuable marketing-wise? Of course weekends are for fun, but I figure why not be as productive with our marketing as we can?
Where do people spend their weekends, and how do we spread the word to those places? I figure we'll have to get away from more online marketing and into guerilla or street marketing. To places like theaters or restaurants or clubs. Probably very unconventional to try these places and the pay-off probably isn't as big, but why not give it a try? I'm not sure how one would exactly go about this street marketing type thing, but it might be fun to get creative and try. Maybe try organizing a weekend event that could potentially get local news coverage. Use your connections, like your cousin who manages a franchise or roommate who works at a local used bookstore. I think just talking to people might spark some cool things.
Or maybe people are still online on weekends, they're just spending more time on different sites. I would imagine gaming sites are one of those. Interactive gaming sites might be a fun way to do some marketing/networking.
Think about it this way: there really isn't anything more effective for getting a book out there than simple word of mouth, and people do most of their hanging out and chatting during the weekends. That's when they go on dates and chill with friends and talk about that awesome book they heard about and downloaded the preview on their kindle and thought it was so good they want to go buy the full book. If we can become a weekend conversation, that's a good sign, right?
What are your ideas? What do you do on weekends that might suggest ways to keep being productive on those days?